Ginni Rometty, CEO of IBM, creators of the Watson AI system, spoke of AI and individual interactivity, and the fear individuals have of their positions being rendered obsolete. AI can sort potatoes into those set for French fry production, or those better suited to crisp or potato wedge products, meaning less waste. AI technology is being developed that could render fast food burger cooks obsolete through new and innovative cooking methods, entirely automated. Artificial intelligence (AI) and its impact on business was a key talking point at this year's World Economic Forum in Davos, Switzerland (Davos 2017). Speaking at an AI panel at Davos 2017, Microsoft CEO Satya Nadella discussed how simple it was to eliminate human input altogether: "its augmentation or replacement, that's a design choice. You can say replacement [of humans] is the goal, or you can say augmentation is the goal."

It was no surprise that artificial intelligence (AI) and its impact on business was a key talking point at this year's World Economic Forum in Davos, Switzerland (Davos 2017), especially as concern of AI-powered machinery displacing human workers grows. Speaking at an AI panel at Davos 2017, Microsoft CEO Satya Nadella discussed how simple it was to eliminate human input altogether: "its augmentation or replacement – that's a design choice. You can say replacement [of humans] is the goal, or you can say augmentation is the goal." But while Microsoft are developing tech to aid with human interaction, others may be less willing to design AI machinery that interacts with humans, instead opting to replace them altogether. However, the way in which AI is currently being developed is to work alongside individuals, or, as IBM CEO Ginni Rometty at the panel puts it, "in service" of them.